19 ready-made interviews with goals, topics and answers to collect — use one as is or adjust it.
Market research~10 min
Customer discovery
Understand the problems people face today, how they solve them, and how much those problems matter.
For: Potential customers in your target market
Covers
- Role and daily workflow
- Biggest frustrations
- Current tools and workarounds
- Cost of the problem
- What an ideal solution looks like
Collects
RoleTop pain pointCurrent toolsFrequencyWillingness to pay
Hiring~12 min
Candidate phone screen
Check relevant experience, motivation for the role, and practical fit before a full interview.
For: Job applicants who passed the resume review
Covers
- Motivation for applying
- Most relevant experience
- A project they're proud of
- Work style and preferences
- Logistics: start date, location, salary
Collects
MotivationYears of experienceKey projectSalary expectationEarliest start dateLocation preference
Product feedback~7 min
Product feedback
Find what's working, what's getting in the way, and what to build next.
For: Active users of your product
Covers
- Main use case
- Favorite parts
- Frustrations and bugs
- Missing features
- Likelihood to recommend
Collects
Main use caseMost lovedBiggest frustrationFeature requestRecommend score
Customer success~6 min
Client intake
Gather everything needed to kick off the project without a long intake form.
For: Newly signed clients
Covers
- Goals and success criteria
- Scope and priorities
- Budget
- Timeline and deadlines
- Stakeholders and contacts
Collects
Primary goalSuccess metricBudgetDeadlineDecision makerMain contact
Hiring~8 min
Reference check
Get an honest picture of how the candidate works and where they'll need support.
For: References provided by candidates
Covers
- Working relationship
- Strengths
- Areas for growth
- Collaboration and communication
- Would they rehire
Collects
RelationshipStrengthsGrowth areasWould rehire
Hiring~5 min
Candidate experience follow-up
Improve the hiring process by hearing what candidates experienced.
For: Candidates who finished the hiring process
Covers
- Overall impression
- Communication and speed
- Interview quality
- Fairness
- Suggestions
Collects
Overall ratingHighlightPain pointSuggestion
People and HR~10 min
Exit interview
Learn the real reasons people leave and what would improve retention.
For: Departing employees
Covers
- Reason for leaving
- Role and growth
- Manager and team
- Culture
- What would have kept them
Collects
Main reasonGrowthManager feedbackRetention leverWould return
Product feedback~5 min
Cancellation interview
Learn the real reasons customers leave and spot fixable problems.
For: Customers who recently cancelled
Covers
- Reason for cancelling
- Moment they decided
- Alternatives chosen
- What could have helped
- Chance of returning
Collects
Cancel reasonTriggerAlternativeWin-back offer
Product feedback~6 min
Onboarding experience
Find friction in onboarding and the moment users first saw value.
For: Users in their first two weeks
Covers
- Expectations at sign-up
- First steps
- Where they got stuck
- First moment of value
- Help they needed
Collects
Sign-up goalStuck pointAha momentEase of setup
Product feedback~6 min
Beta tester check-in
Decide whether the feature is ready to launch and what to fix first.
For: Participants in a beta program
Covers
- Usage so far
- Bugs and issues
- Value delivered
- Missing pieces
- Launch readiness
Collects
UsageBugsValueReady to launch
Market research~8 min
Pricing perception
Understand price sensitivity and which value drivers justify the cost.
For: Prospects and recent buyers
Covers
- How they evaluate value
- Current spend
- Price expectations
- Must-have vs nice-to-have
- Who approves budget
Collects
Current spendFair priceToo expensiveValue driverBudget owner
Market research~8 min
Competitor switching
Learn what drives switching and how to win more competitive deals.
For: Customers who switched from another product
Covers
- Previous product
- Trigger to switch
- Options considered
- Why they chose us
- Switching pain
Collects
Previous toolSwitch triggerAlternativesDeciding factor
Market research~7 min
Concept test
Test whether a new idea resonates before building it.
For: People in your target audience
Covers
- Current approach
- First reaction to the concept
- What's appealing
- Concerns
- Likelihood to try
Collects
First reactionAppealConcernsLikelihood to try
Customer success~8 min
Quarterly check-in
Spot risk and expansion opportunities before renewal.
For: Existing customers or clients
Covers
- Results so far
- Satisfaction
- Challenges
- Upcoming plans
- Renewal outlook
Collects
SatisfactionResultsRisksNext quarterExpansion interest
Customer success~5 min
Testimonial collection
Collect a quotable before-and-after story for marketing.
For: Satisfied customers
Covers
- Situation before
- Why they chose us
- Experience
- Results
- Advice to others
Collects
BeforeResultBest quotePermission to publish
Sales~5 min
Lead qualification
Decide which leads are a good fit and route them to the right next step.
For: Inbound leads from your website
Covers
- Need and urgency
- Company and team size
- Budget
- Decision process
- Timeline
Collects
CompanyTeam sizeNeedBudgetDecision makerTimeline
Sales~5 min
Lost deal review
Learn why deals are lost and fix gaps in product, pricing or sales.
For: Prospects who went another way
Covers
- Final decision
- What they chose instead
- Gaps in our offer
- Sales experience
- Future fit
Collects
Loss reasonChosen optionMissingRevisit
People and HR~8 min
Employee pulse
Get an honest read on morale and what to improve.
For: Current employees
Covers
- Workload
- Growth
- Team and manager support
- Recognition
- One thing to change
Collects
MoraleWorkloadGrowthSupportOne change
Events and community~4 min
Post-event feedback
Learn what made the event worth it and what to improve next time.
For: Event attendees
Covers
- Highlight
- Sessions and speakers
- Logistics
- Networking
- Would attend again
Collects
HighlightBest sessionImprovementOverall ratingWould return